Many allergy sufferers are constantly looking for a remedy to
heal their nasal pressure, headaches, postnasal drip, sinus infections, and congestion.
After relentless ineffective allergy medications, doctor visits, and research,
I came across the Neti Pot. The neti pot is used as a device
for nasal irrigation. The following factors lead to my purchase decision, utilitarian
needs[1],
motivation process[2], drive
theory[3],
expectancy theory[4], and motivational
strength[5].
During the summer of 2010, Maine had extreme highs in Temperature
and pollen levels, as did the entire U.S. During that summer, the pollen counts
were the highest they’ve been in years, and just short of a record high. When
scientist’s measure the pollen count, they would normally find anything above
120 particles per cubic foot, extremely high. During the summer of 2010,
scientists were counting upwards of 5,733 particles per cubic foot.[6]
With these elevated pollen levels, anyone with pollen allergies were miserable,
including myself. In hopes of finding a cure to my constant sneezing, itchy
eyes, and runny nose, I began to do some research on the Internet. It took some
time, and narrowing of my search, but I finally found an article discussing the
benefits of nasal irrigation. Essentially, what nasal irrigation does, is quite
simple. The patient uses a saline solution (you can buy this pre-made, or just
mix it yourself) to irrigate the sinus system,
which in turn washes out mucus and allergens, as well as reduces the swelling
(caused by allergen) in the sinus cavities. This reduction in swelling and
eradication of pollen, helps the patient breathe easier, and relives most
of the allergy symptoms.
Here is how to use a Neti Pot:
In order to meet my utilitarian
needs, I decided that I needed to purchase the Neti Pot. I began to call around
stores throughout the Bangor area, to see if they had the product. After many disappointing
phone calls, I kept my motivational strength high and continued calling. After
a few days of searching I finally found a store, The Natural Living Center! The
NLC is a health food store located in Bangor; they offer many homoeopathic
remedies, with the Neti Pot being one of them. I immediately drove to the store,
and purchased the product, for a mere twelve dollars.
In conclusion, my motivational process began in
the summer of 2010, when my allergies were at an all time high, and I needed
something to alleviate them. My drive theory is what made my overall final
purchase decision, if I had not had such a bad biological need I would have not
be apt to buy the Neti Pot. Finally, my expectancy theory is what drove my
search efforts, I was convinced to keep looking for a remedy, because of the
potential outcome (nasal/allergy relief). My overall satisfaction with the
product (on a scale
of 1 to 7 where 1 is extremely dissatisfied and 7 is extremely satisfied) is a 7. The Neti Pot met all
the requirements that I desired and its functionality worked as anticipated. The
likelihood of me going back to this firm on the same scale as stated above is a 7. The product was fairly priced, higher quality, and very ease to use. If I
could recommend anything to the firm, it would be to distribute their products
in more locations. Finally, the likelihood of me recommending this product is a 7, I',m constantly recommended this product to many of my friends and family.
[1] This is a
need that seeks to receive some kind of practical benefit from the product,
these needs are usually heavily weighed upon performance.
[2] Motivation
refers to the process that leads people to behave as they do, It occurs when a
need is aroused.
[3] Biological
needs that produce unpleasant states of arousal. Ex- being sick from a sinus
infection.
[4]Consumer takes action because of expectations of
achieving desirable outcomes.
[5] The degree of willingness to expend energy to
reach a goal.
[6] http://abcnews.go.com/WN/high-pollen-count-means-bad-allergies-season/story?id=10311396#.TzBvyhxnF_8
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