The Girl with the Dragon Tattoo
The Girl with the Dragon Tattoo is a film based off a series of Swedish novels written by Stieg Larsson. The Novel is about Mikael Blomkvist, a publisher of a Swedish political magazine Millennium. When Blomkvist loses a case against billionaire Hans-Erik Wennerstrom, involving allegations made against Wennerstrom, Blomkvist is hired by the CEO of Vanger Corp, Henrik Vanger. Vanger hires Blomkvist to conduct an in-depth search of his family background to see what happened to his niece, after her disappearance over forty years ago. During Blomkvist’s search for information he meets Lisbeth Salander, (the girl with the dragon tattoo) a very unique woman that works for a surveillance agency. With the combination of their expertise, the case is eventually solved. A serial killer is unveiled, and the missing girl (now woman) is found. After reading this book, I was very excited to hear that it had been adapted into a film, and bought a ticket as soon as they were released.
When deciding where to purchase my movie ticket, I decided to consult my immediate reference group[1] for informational[2] cues. My reference group (consisting mainly of my friends) collectively agreed to purchase our tickets, and watch the film at Spotlight Cinemas in Old Town, Maine. Social power[3] was a heavy determinant in the decision making process[4]. Most of my friends wanted to view the film at a more affordable/closely located theater, as opposed to The Bangor Mall Cinemas. Due to a high degree of reference power[5], we all abided by the decision a couple of friends made, (Theater selection based on price/location) and went to see the movie.
Within the first twenty minutes of the film, I started to notice that the movie began to malfunction. At first, the movie had a delayed start and then the sound quality began to falter. Eventually the entire picture quality was sporadic, and constantly cut out of various scenes. After withstanding this for some time, the film ultimately cut out and we decided to leave. Obviously disgruntled, we searched for some sort of reimbursement[6], and were told we would have to wait for the manager. I understood the importance of authorization from a legitimate power[7], but I felt it was unprofessional that she was unable to meet with us at the time. After a few days, I tried calling the theater to speak with the manager, and was successful in reaching her. She then explained to me she was unaware of the incidence, and was unable to offer any sort of refund, because we did not contact her the day of the event. Clearly frustrated, I tried to explain the situation to her, but was unsuccessful in persuading her to accept my viewpoint.
To
conclude, after such a negative experience with this company, it became natural
for me to inform my friends/family. Through negative word of mouth[8],
I feel I was successful in deterring those people (and hopefully more) from
attending this theater. My overall satisfaction (on a scale of 1 to 7 where 1 is extremely
dissatisfied and 7 is extremely satisfied) is a 1. My likelihood of going back
or recommending this firm is also a 1. It is crucial for businesses (especially
small businesses) to emphasize the importance of excellent customer service. If
firms are unable to perform this, it becomes probable
that they will lose current as well as potential customers.
[1] An actual or
imaginary individual/group conceived of having significant relevance upon an
individual’s evaluations, aspirations, or behavior
[2] The
information influence means that others provide information on consumer
choices.
[3] Capacity to
alter the actions of others.
[4] The steps
that lead a consumer to their ultimate decision.
[5] Reference
power exists when the one person admires the qualities of another and tries to
copy the referent’s behavior.
[6] A way of
repayment.
[7] Legitimate
power is granted through true authority in a situation
[8] Is product
information transmitted by individuals to individuals
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